As this month's mixtape and musings illustrate, there's a certain stickability to the Eurodance anthems of the period 1992-1994. Snap's Rhythm is a Dancer, Corona's Rhythm of the Night, Dr Alban's Sing Hallelujah!, Haddaway's What is Love?, De'Lacy's Hideaway, Bobby Brown's 2 Can Play That Game (K-Klass Remix), Billie Ray Martin's Your Lovin' Arms have all displayed a resilience that perhaps would not have been expected at the time they were first hits. I mean you can walk into a DJ bar or mainstream club in virtually any large provincial town or city in Europe on a Saturday night and still be guaranteed to hear at least one of the above.What's the secret? Well, sonically, they set the template for commercial pop for at least the next 15 years - they were among the first pop records to be inspired by the rave scene, to understand that scene, and yet to be designed for a mainstream audience. And they are all bloody good songs. Unlike 2 Unlimited's Get Ready for This and No Limits, which both fell between the stools of full-on rave anthem and pure pop rush. I mean hearing Get Ready for This in Tom-Tom's in Cardiff in late '91 (see the film Human Traffic for the reference) was the moment the rave scene died for me. Dross.
By contrast, I've always loved Corona, Haddaway, etc. for their ability to tread the fine line between crass commercialism and musical sophistication. One day people may speak of Torsten Fenslau and Peter Zweier in the same breath as Stock, Aitken and Waterman or Lieber and Stoller. The concept of 'classic Eurodance' suggests the process has already begun. Time to put on a shirt from Topman/Topshop, get down to your local Ritzy (or whatever) and boogie...
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